The directors of Subaru Mauritius wanted to make a buzz around their brand and to create awareness on where the showroom is located
Subaru had limited social media presence; the brand hadn’t activated any significant campaigns to connect to their existing and new audience
Strategy & Execution
MEZIA came up with a unique concept using influencer marketing where users can comment with a predefined hashtag, and stand a chance to win an amazing prize offered by Subaru. We used aerial footage added with an interview of the manager to show where the showroom is located. The video got thousands of comments and more than 400,000 views.