Sailors Restaurant

Better Food ! Better Life !

OBJECTIVE

To increase brand awareness in an attempt to
increase table bookings/reservations
To increase occupancy rate in the restaurant

Challenge

For over 18 months since its opening, Sailors Restaurant has been trying to promote its brand through various online channels and hasn’t seen obvious results. Even with the exclusive location of the restaurant, high quality food and service, a well-known chef and lush interiors, it was proving to be a challenge to attract new customers

Strategy & Execution

Redesigned the website to improve the user experience and increase table reservations. Implemented breakfast and lunch offers, which were promoted through pull and push marketing.

Ran constant social media contests and campaigns to engage with existing users and attract new ones Implemented a strong SEO strategy to be on page 1 of Google in the shortest time possible. Ran cost effective search and display ads to win users short and long term partnered with strategic partners (individuals & businesses) to increase the number of new customers

Services Used

Content Creation, Social Media, Management, Social Media Activation, SEO, Creative Artwork, Search Ads, Display Ads, Strategic Partnerships, Website Redesign & Development

Social Media Results

  • Number 1 on TripAdvisor
  • 20,000 Page Likes